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For many people, even those without diagnosed eating disorders, food can trigger unhealthy thought processes, much like what the woman experiences in this Yoplait commercial when confronted with cheesecake. But feelings of guilt and shame around eating aren’t any healthier or more sustainable than picking up fad diets, binge eating or malnutrition. Considering the mixed messages sent out by the food industry at large, food marketers are exactly the last people who should be in charge of normalizing behavior and sanctioning weight-loss strategies. They’re trying to sell you something – and it’s not just yogurt. It’s a syndrome of guilt, shame and inadequacy that keep you buying more stuff on the journey towards unattainable perfection.

LAMPlatoon Critique: Go Daddy for who?

First round of photos from Break the Super Bowl 2014! Featuring winners from trivia, bingo and teens just getting started on the Media Breaker.

Fueling up before the ad-breaking begins at Break the Super Bowl 2014 #btsb14

Fueling up before the ad-breaking begins at Break the Super Bowl 2014 #btsb14

transformativeworks:

When videos get taken down some fight back.  Copyright laws leave room for both fair use & playfulness: http://bit.ly/HVNlK5

transformativeworks:

When videos get taken down some fight back.  Copyright laws leave room for both fair use & playfulness: http://bit.ly/HVNlK5

Break the media. Change the message.

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